Two-In-One Mascara

These brand-based designs for a new mascara brush technology were never realized due to time and budget constraints, but this sort of presentation was common practice for my group at Estee Lauder. Quick branding projects like this one were used internally to help drive adoption of new technologies. MAC did launch this product based on the supplier's original design and tooling.

This design for the Estee Lauder brand uses existing tooling as a way to cut costs while maintaining complexity and identity.

This Clinique version draws inspiration from writing and medical instruments.

Bold forms and contrasting materials define this design for MAC.